Culture, Surfing, Beach, Fashion

alwars life

March 12, 2018

The dynamic characteristics of surfing require the entire body to be conditioned if you want to maximise your time in the water. Effective performance is derived from specialised training to enhance strength, power, endurance and stability in virtually all the muscles...

January 25, 2018

As highlighted in my previous post, surfing is a highly dynamic sport which pushes the body to new limits every session. The sport uses a vast array of muscles which require strength, power, endurance, stability and flexibility to effectively perform in the surf, testi...

January 4, 2018

Surfing is one of the most dynamic and athletic sports that requires a mix of strength, power, endurance, stability and flexibility to thrive and succeed. While some people head to the waves to soak up a little Vitamin D and have a bit of play around on their boards, t...

December 19, 2017

There is nothing more exciting then loading up your car and hitting the road with some mates. A road trip provides a great way to escape for a weekend or for a few weeks. It allows you to explore your own backyard and discover something new about your country. It is al...

November 26, 2017

Summer is by far and away my favourite time of the year. Like most people we love the vibe that summer creates due to the long sunny days enticing you outside to explore and enjoy the day. We love that it means lazy days at the beach soaking up the sun and taking dips...

November 7, 2017

Last month we released three new male designs and our first three female pairs of surf trunks. With all our designs we name them after different beach spots in India. We name them after India beach spots that we believe the surf trunks represent as well as being a way...

October 21, 2017

Diwali also known as the festival of lights is a five day celebration that is enjoyed by millions around the world. It is one of the most significant festivals in the Indian culture and coincides with the start of the Hindu New Year.

When is it?

The date of Diwali is det...

October 8, 2017

One of the unique things about surfing in India is that some places you go to surf due to the wave, but there is also a number of spots where you go to surf due to temples, pilgrim’s or scenery. Here are some more spots to add to any surf trip to India. 

Rameswaram has...

September 12, 2017

When we began the process of searching for a manufacturer of our surf trunks we wanted to make sure that we found one that was ethical. 

For us this meant finding an manufacturer that treated its employees with respect, provided a safe working environment, had a positiv...

August 30, 2017

The Golden Triangle is the most famous tourist circuit in India. The triangle is made up of the cities of Delhi, Agra and Jaipur. Each of these cities offers you the chance to visit some of the most famous places in India and gives you a glimpse into the culture, histo...

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